Nowly - Digital Insurance
Project Overview
Modern insurance platform featuring instant coverage options and a streamlined user journey for life insurance.
The Challenge
The client required a fully digital, mobile-first insurance platform that could take users from landing page to a completed application as quickly as possible, with minimal friction and maximum trust.
The Solution
Built a streamlined WordPress-based platform with a simplified multi-step application flow, real-time pricing display, and a clean UX that guided users from quote to policy purchase. Focused on conversion-rate optimization at every step.
Key Achievements
Streamlined digital-first insurance acquisition flow
Reduced average time-to-quote significantly
Clean, conversion-optimized UX across all devices
My Role
Frontend Architect
Engagement Period
2024
Core Technologies
WordPressInsuranceUX DesignFintech
Launch Project
Source Code
Source Private